Years ago, I worked across the Purina line-up which also included Beneful and Waggin’ Train. It was a fun time to say the least.
Beneful
I wrote copy for the #FriendsWithBeneful campaign, concepted social video content for the holiday season, and helped manage the social channels. This was a brand that was playful and cheerful just like Beneful dogs.
#FriendsWithBeneful Campaign / Headlines
Waggin’ Train
Since Waggin' Train was Purina's most understated affiliate brand, they tasked the Moment Studio with generating content to appeal to people who have perfectly imperfect dogs. This is how we came up with the #SavorSimple Campaign. We developed these stories for Waggin' dogs who are optimistic and sometimes even a little mischievous.
#SavorSimple Campaign | Headlines
