SAP is one of the worldwide leaders in application technologies that truly help businesses innovate and take care of their employees. It was a pleasure to write a variety of things for RAPP NY, including scripted OLV, dozens of industry vertical ad lobs, a compelling UX microsite and more.

SAP Concur
When I was briefed to work on a video series for SAP Concur, a tool that helps businesses manage expenses and travel invoices, it was time to get creative on a tight budget. Thus, this clear idea was born: A Perfect World Doesn’t Exist.

“Perfect Transportation”

“Perfect Safety”

“Perfect Compliance”

“Perfect Cash Flow”

SAP Leonardo

Working under the tutelage of Creative Director Frank Chang, I developed the idea for a microsite to speak about the benefits of SAP Leonardo, an all-new cloud-based suite of solutions.

Mobile UX Copy

Partnering with UX / Product Designer, Pat Glass, I came up an initial idea to have the SAP Leonardo website scroll in the opposite direction. The original plan was for it to scroll up, taking flight, inspired by the Leonardo DaVinci arial screw helicopter sketches.