“Forever Paula”
Paula Abdul never forgets to pack Voltaren Arthritis Pain Gel in her dance bag. It delivers powerful relief from arthritis pain, so she can hit the stage without missing a beat.
Voltaren Arthritis Gel was over-the-counter in Europe for years, but not in North America. I worked on the over-the-counter launch, developing the tone of the brand in North America, while focusing on creating unique, easy-to-use digital experiences. The idea was to give arthritis sufferers the joy of movement again.
Voltaren Arthritis Gel
