At CMX, the retail media marketing team for CVS Health, I developed digital campaigns for the brand narrative “It’s not Guessing, it’s data”, working closely with creative collaborators and marketing in order to distill a data-driven narrative for a wide range of B2B seasonal tentpole campaign, Pharma initiatives, supplier partner events, and investment pitch decks — writing copy on all things digital hubs, pitch decks, emails and social.
Cough, Cold & Flu — campaign
Halloween Consumer Moment — Campaign
CVS Allergy Consumer Moment — Pharma campaign
