With an American heritage and a serene mythos of its own, writing in the voice of Lincoln for Hudson Rouge was a pleasure.
Date Night Roulette with Serena [TikTok]
When the agency was briefed to introduce the world to Lincoln BlueCruise, ideation for Instagram and TikTok began. Soon after, we narrowed our efforts to focus on the Date Night Roulette trend. This insight gave us the right creative limitations to find a solution and build a crystal clear visual story in partnership with Serena Williams.
Serena x BlueCruise | Hero
Serena x BlueCruise | Cutdown 1
The Idea
If Serena Williams can take herself out on a date with Lincoln BlueCruise Hands-Free Highway Driving, then so can you. All we had to do was combine Serena’s star power with the star power of Lincoln to make something unique and bigger than ordinary life.
Serena x BlueCruise | Before & After